Fake news sites have long been used and embraced by online marketers as a fruitful sales tool. You may have seen a phony news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has recently placed a ban on fake news sites. Here's what to learn and what this signifies for online marketing.
The common signs of a phony news site are either a supposedly legitimate news report video on an item in conjunction with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources before, and the sole reason that these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way in which these fake news sites have gotten away with it before simply by using paid advertising to obtain their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means they have purchased a banner ad to appear on CNN's website
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This really is one of many major ways which these sites have been in a position to sneak under the radar seemingly playing by the principles up to this point. However now the FTC has passed a brand new law which forbids the use of these sites as a marketing tactic. A number of consumers were likely feeling betrayed and tricked until enough of them complained to obtain the Federal Trade Commission's attention.
It won't take extended for this to pass into other niches. If you've been using these types of sites as your landing pages, it may be time and energy to start looking for other choices in terms of marketing your products or services.
The FTC has additionally come down on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a picture of a slim "after photo" person are just what they're talking about.
Whilst the FTC is tightening its watch over affiliates, you will find still ways to happily coexist and make serious money online through white hat marketing practices. The important thing in terms of the FTC is worried is transparency in marketing.
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