I have a firmly held belief that each business requires a blog. Big or small, one man band to multi-national corporation, get an internet site and get a blog. You will find just so many benefits to blogs! I was even reading today about a company where in fact the blogs ran in to the teens. One each for the main directors of the board, advertising team blog, offers and news blog and so on. OK, maybe this is a little more than I meant, but I prefer to see this than no blog at all!
A weblog is the way in which that you communicate to your visitors, suppliers, contacts etc on a typical basis. Individuals who maybe only buy occasionally or use your services once in a blue moon you may pop along to the blog to see what is going on in between purchases.
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You should use this as an incentive to make purchases between their main buys. Display regular offers so they've a reason to help keep returning and once in a little while those offers are going to appeal and they will make an impulse purchase from you, just as they are reading your blog and you've mentioned a unique offer that they cannot resist.
And a blog does not just help with customer retention, none customers could be directed to your blog from other sources who're themselves maybe mentioning your special offers within their blogs, tweets and other media. If you may get your visitors speaing frankly about you during your blog there is no means of telling how far the phrase can spread.
A weblog can be a useful resource for the search engines. Even the littlest of websites can quickly grow in to a large website with the advantage of a blog. Just odd posts weekly and per year later you will have a blog containing a huge selection of pages. Not only is this seen by the search engines as evidence that the website is consistently being updated, with content that also lasts (another favourable point), but this new and increasing number of content can then be cached by the search engines and may then start to send you new readers as their search terms crop up in your blog.
True, not all of these individuals who find your blog through the search engines will develop into paying customers, but if some do and others then spread the message of your company, then it's working as an advertising front for the business. For the investment of just a small amount of time weekly typing up what is going on and what's been happening, you can be creating a new source of marketing.
Lastly, if your company is promoting its website through article writing, then it's well worth using your blog as a selection for all the completed articles. It provides a wealth of information that the search engines will cherish, whilst providing a source of information that the customers could benefit from.
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